IMAX in Morocco
The bustling city of Casablanca in Morocco knows how to entertain tourists. People from all over the world are drawn to the gorgeous surroundings and romanticized images of this lively city. However, Casablanca will have even more to offer their tourists.
The well-known IMAX cinema corporation has now made a deal with a Moroccan film company. The company has worked hard over the last decade to establish a wide range of retail enterprises in Africa. The new IMAX theatre will open in Casablanca in 2009 and will become the largest cinema ever built in Morocco, conveniently placed in a huge shopping mall.
The shopping mall where the IMAX cinema will be added is the largest in North Africa. Situated by the ocean, this mall offers a unique shopping experience surrounded by the sea and local mosques. There are 5 entries and exits to the mall and with a driving emphasis on entertainment with over 40 restaurants offering up anything from traditional Moroccan cuisine to fast food.
This is just one example of the many ways in which the traditional is combined with new western business ventures in Morocco. There is little doubt that the IMAX theatre will be a success and that more similar ventures will soon follow and start a business in Morocco.
by Sam Mitchell
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