Buttonmakers in Sefrou MoroccoThere are wonders that await you, wherever you may go in Morocco – in particular the artisanal crafts and traditional ways of life which have survived into the present, but which may not make it into the future. For those who are seeking the authentic, there is nothing closer to the truth than the meticulous craftsmanship of classical artisans. These artists have learned ancient skills and continue to produce works of exceptional beauty in ways that have been passed down from mentor to pupil for longer than anyone can remember.

If you are heading to Morocco for the first time, there are a handful of destinations that are usually offered by those who have been there before. The Imperial cities of Fez, Meknes, Rabat, and Marrakech. The vast expanse of the Sahara. The modern port cities of Casablanca and Tangiers. All of these are exceptional destinations where you will find the ancient and traditional fused together with a modern tourist infrastructure. I would like to suggest one more Imperial city. Sefrou.

Sefrou sits in a region of the Middle Atlas Mountains called the Garden of Morocco. The fertile soils, abundant water from streams and springs, and a mild four season climate make this land a place where nearly anything will grow. So perfect is this location that when Idries II, the second ruler of the Idrisid Dynasty was building the city of Fez, he lived in Sefrou. Sefrou is far older than Fez and was a major trading post for traders crossing from the Mediterranean to the Sahara.

Sefrou Morocco weaversAs a major trading center, Sefrou drew the most skilled artisans from far and wide who came to sell their wares and later to practice their craft. Once Fez was built and made the capital by Idries II, many of those artisans moved to Fez, but many also stayed. Prior to the Jewish exodus after the creation of the modern state of Israel, Sefrou had one of the largest populations of Jewish residents in Africa – mainly this was because they were skilled jewelers, metal workers, and artisans who had settled in Sefrou to practice their crafts.

Today, Sefrou is a city in transition. With an old medina that predates Fez and a growing population that is quickly replacing fertile farmland with concrete housing – Sefrou is an often overlooked stop on the highway between Fez and the Sahara. Yet, the medina of Sefrou is still populated by artisans who create functional and beautiful wares. While the medina of Fez can be overwhelming with touts and over 13,000 streets and alleyways, the medina of Sefrou is more manageable – and – it isn’t built for tourists. This might be the single best reason to visit – this is a city that functions for its residents, not for tourists.

Upon coming into Sefrou, one can immediately see the quality of the work of her artisans with a visit to the Artisanal shop which sits just near the main gate of the old medina. Here you will find both the traditional and the artistic – everything from Berber rugs to a hand carved wooden bicycle, complete in every detail down to the links of the chain! Going through the main gate at Bab M’Kam, a ten minute walk will bring you to Huddadine Square. This is the area where you will find weavers, blacksmiths, button makers, plow makers, iron mongers, and tinsmiths. Currently, a new foundouk is being constructed to bring more artisans back into the area – when that happens, you will certainly find potters, slipper makers, tailors, and carvers returning to the bowels of the ancient city. Chances are, you will also find more things being produced for tourists. At the moment, you will be hard pressed to find anything made for a tourist market.

What will you see?

Forging a plow

You will see wooden ploughs being shaved and carved. These ploughs will be pulled by donkeys or oxen on the outskirts of the city

You will have to duck your head avoid tangling yourself in the agave silk as it is being spun into thread. You will see women tying incredible silk buttons for use on djellabas and kaftans. You will see weavers making blankets, rugs, and handiras (wedding blankets) in the same way they have been made for generations.and are the backbone of the garden of Morocco.

Blacksmith in SefrouYou will see blacksmiths and iron mongers pounding molten bars of metal into the usable shapes of shovels, scythes, picks, hammers, and knives which will be used in the home and on the farm.

You will see shops filled with tin and brass teapots – but when you ask if you can buy one, the shop owners will look at you as if you are crazy. These are repair shops and the tinsmiths don’t own the works of beauty which hang on their walls and doors – they belong to Sefrouis who want their items repaired or refurbished.

You will also find people sitting at tiny tables, drinking tea, catching up on gossip or having lunch in the simple restaurants of the area. Thirty dirham will get you a quarter of a roasted chicken, a pile of rice, salad, a drink, and plenty of bread.

Sit down, order a cup of tea from the old man with the tiny tables, and watch life unfold in Sefrou just as it has for centuries.

Sefrou isn’t a stop on the normal tourist track but if visiting is something you want to do, we can help create an itinerary that includes a stop! Our team of on-the-ground local guides know the ins and outs of the region and can ensure you have a truly local experience. See why our tours stand out, see our itineraries then drop us an email or give us a call to start planning your Morocco adventure today.

About the Author

Vago Damitio is a writer, blogger, and admirer of artisanal crafts. His wife was born in Sefrou and the two of them lived there together for five years before moving to the Oregon Coast where they currently reside. You can read about his adventures at Vagobond.com.

Jessica Stevens is an artist, photographer, tour guide, and advocate for artisans. She lives in Sefrou and offers artisanal tours in Fez through Culture Vultures.