Tucked into the valleys of the High Atlas, the Amazigh tribes of Morocco make their homes and live in much the same way they have for generations. Agriculture and traditional trades are the way people survive here but like the rest of the country, they too have seen the opportunity to earn money selling their goods to tourists. In these mountain regions the highly fashionable Beni Ourani rugs that grace home design magazines serve the practical purpose they were created for as temperatures commonly dip below freezing during winter months, making warm floors a must. In the same way, wood carving, weaving and metal work is as much art as it is functional craftsmanship. It was here, with these products, that Morocco’s first truly fair trade cooperative, Anou, was born.