Travel that gives back to the earth and the people who shaped it.
Long before “sustainable” was a buzzword, we called it ethical travel. Today, every journey through Morocco offsets more carbon than it creates — and quietly funds the people and places that make this country what it is.
Our promise
A thriving wage, not a living one.
When we started Journey Beyond Travel in 2007, we promised our guides, drivers and local partners the highest salaries in Morocco. More than a living wage, we wanted to give them a thriving wage. Nearly two decades on, that promise still holds.
We chose accommodations on how they treat their staff, how they recycle their water, how they give back to their valley. We matched, dollar for dollar, every carbon initiative our travelers funded. We supported the projects that make Morocco worth traveling for in the first place.
The buzzwords have changed over the years. “Sustainable” and “Regenerative” travel have taken over. At their heart, though, it’s what we’ve always done and are continuing to do!
Carbon-Conscious Travel
Initiatives & partners
Five ways your trip quietly shows up.
High Atlas Foundation
Since 2021, we’ve partnered with the High Atlas Foundation to take a more responsible approach to travel’s environmental impact. We’ve worked to better understand our travelers’ overall footprint, from international flights and on-the-ground transport to accommodation, food, and daily resource use. While travel inevitably has an impact, we contribute to long-term, community-led initiatives such as tree planting and land restoration to help mitigate a portion of it. In addition, as we’ve done since 2011, we invite travelers to contribute directly to the High Atlas Foundation at the time of booking. All donations are matched, doubling their impact in local communities.
Our Morocco
Few would argue that literacy, the basic ability to read and write, are one of the true ways to improve a person’s socioeconomic situation. Since 2014, we have worked with the Morocco Library Project to help them build and staff over 50 libraries in the most distant, rural regions of Morocco. Of this partnership, we are proud of our work in putting together an anthology, Our Morocco, of diverse writers, both Moroccan and non-Moroccan alike. 100% of the proceeds of this anthology go to support the Morocco Library Project, helping literacy where it is most needed.
The Anou Fair Trade
After much planning, Journey Beyond Travel is proud to announce that we’ve been selected as the exclusive parter of The Anou – a fair trade revolution taking place in Morocco. The initiative has already received overwhelming kudos for bringing shoppers directly to artisans, both online and off, and for the empowerment of local communities, artisans, and families. Initially, JBT will be sharing information about Anou, including a pre-departure informational packet, with our travelers so that they will be able to access certified ‘Fair Trade’ centers throughout the country on our trips.
Education For All
In 2013, we started helping with Education for All (EFA) by allocating funds that go directly to this organization each year. Additionally, we do our best to promote the organization’s efforts to our travelers in hopes of sponsorship for girls. We are proud to support such initiatives for education in Morocco – this one focusing on offering housing and support for girls from rural communities. We plan on increasing our donations to EFA and if you’d like to offer a helping hand, read more about it below. Do feel free to contact us for any details.
Village Of Khamlia
Since we began, we’ve had travelers visit the village of Khamlia, just past Merzouga. In every trip we do, we donate directly to a village. The locals here pride themselves on their Gnawa music and put on a quite a show and sell their CDs after a performance.
Recognized by
Proud Members of ATTA
We are members of the Adventure Travel Trade Association, one of the most renowned travel organizations in the world. We represent some of the planet’s top outfitters in Morocco.
Eco-Tourism Provider
Journey Beyond Travel works hard to ensure that each trip we do meets modern environmental standards. At the grass-root level we promote ecotourism projects throughout the country.
Focused On Sustainability
We promote sustainable and responsible travel in Morocco. Our niche of offering high-quality tours ensures low impact on the special places you’ll visit with our team.
A percentage of every tour goes directly to community projects.
Want to give to a specific cause, sponsor a girl through school, or fund a library in a village you’ve passed through? Just tell us — we’ll route it directly.